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In late 2022, a new kind of search assistant burst onto the scene. Within five days of launch, ChatGPT had signed up over a million users – an unprecedented growth rate. In just two months it rocketed to 100 million active users, making it one of the fastest-adopted technologies ever. Suddenly, everyday internet users had a powerful AI chatbot at their fingertips, capable of answering questions, explaining concepts, and carrying on conversations. It felt like magic – and it hinted at a fundamental shift in how we find and consume information online. Now, three years later, conversational AI tools like ChatGPT and Google’s Gemini are no longer tech novelties; they’ve become mainstream utilities. ChatGPT’s website receives around 4.6 billion visits each month, and by late 2025 OpenAI reported 700–800 million weekly active users. These “answer engines” are transforming search behavior. Instead of scanning multiple websites via Google, many users now simply ask an AI and receive a single, synthesized answer. This shift raises fundamental questions for the future of the web. Are websites becoming obsolete? Will users continue to rely on search engines, or are we entering a new era in which AI assistants replace traditional web browsing altogether?
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